Customer Satisfaction Measurement and Management
Author | : Earl Naumann |
Publisher | : Thomson South-Western |
Total Pages | : 488 |
Release | : 1995 |
ISBN-10 | : 0538844396 |
ISBN-13 | : 9780538844390 |
Rating | : 4/5 (390 Downloads) |
Book Synopsis Customer Satisfaction Measurement and Management by : Earl Naumann
Download or read book Customer Satisfaction Measurement and Management written by Earl Naumann and published by Thomson South-Western. This book was released on 1995 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive resource on how to survive the ever-increasing levels of customer expectation and make the voice of your customer your biggest ally. Learn how to implement a customer satisfaction measurement and management program that permeates every level of your company, for becoming truly customer driven is essential for survival in the 21st century.