This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday ma

Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --