Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pion

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research an