Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of qu

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a ne

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of