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Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and gr

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the bo