Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and
When Aldo McPherson was 12 years old, a car accident left him in a coma. While in the coma, he had a supernatural experience where he went to heaven, saw God, t
The message: "Two life changing books in one! If a man were to die, and then return, what message might those from the world beyond send back to us?"--Cover