This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertisin
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and pr
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou
"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host