This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practic

This book presents, above all, a study of the establishment and development of the Soviet organization and system of fashion industry and design as it gradually

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashio

From haute couture to ready to wear, fashion designers influence what women wear every day, to work, to play, and even to relax on a beach. Fashion has become a

Gone are the days when fashion relied on a runway launch with coinciding press promotions to show a couturier's new range. Today, design houses are thinking bey