GenderSell

GenderSell
Author :
Publisher : Simon and Schuster
Total Pages : 176
Release :
ISBN-10 : 9780743204828
ISBN-13 : 0743204824
Rating : 4/5 (824 Downloads)

Book Synopsis GenderSell by : Lee E. Robert

Download or read book GenderSell written by Lee E. Robert and published by Simon and Schuster. This book was released on 1999-04-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences. And despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and now constitute more than 25 percent of today's sales force, nearly all relevant books have been written by men for men in sales about selling to men. Tom Peters, Ken Blanchard, and other management experts have proposed that companies must learn how to market, sell, and advertise differently to men and women in order to stay competitive. Now at long last, psychologist and workplace communication expert Judith Tingley and veteran sales professional Lee E. Robert bring you this essential guide. Based on research, including the authors' Sales Preference Survey, conducted with more than 600 participants, Tingley and Robert provide detailed examples, specific techniques, and provocative case studies that will help sales professionals increase their success, their revenues, and their profits. The authors answer many important questions: When should you focus more on the interpersonal process and when on the product? What quality do customers say they like most about men in sales? What characteristic do they think is strongest in female sales professionals? Is the timing of the close different with male and female clients? The industry buzz has begun: In response to articles on the Gendersell topic that have appeared in trade publications and to training seminars offered by the authors, executives from a wide range of industries -- high tech to automobile dealerships, insurance companies to home builders and health care delivery services -- have been clamoring for GenderSell to make it an integral part of their worldwide sales strategies.


GenderSell Related Books

GenderSell
Language: en
Pages: 176
Authors: Lee E. Robert
Categories: Business & Economics
Type: BOOK - Published: 1999-04-02 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex.
Marketing to Women
Language: en
Pages: 290
Authors: Marti Barletta
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Dearborn Trade Publishing

DOWNLOAD EBOOK

Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market
Handbook of Gender Research in Psychology
Language: en
Pages: 715
Authors: Joan C. Chrisler
Categories: Social Science
Type: BOOK - Published: 2010-03-12 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Donald R. McCreary and Joan C. Chrisler The Development of Gender Studies in Psychology Studies of sex differences are as old as the ?eld of psychology, and the
Gender, Design and Marketing
Language: en
Pages: 250
Authors: Gloria Moss
Categories: Business & Economics
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

DOWNLOAD EBOOK

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they de
Gender Economics: Breakthroughs in Research and Practice
Language: en
Pages: 841
Authors: Management Association, Information Resources
Categories: Social Science
Type: BOOK - Published: 2018-12-07 - Publisher: IGI Global

DOWNLOAD EBOOK

Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that co