Handbook of Church Advertising (Classic Reprint)

Download or read book Handbook of Church Advertising (Classic Reprint) written by Francis Higbee Case and published by Forgotten Books. This book was released on 2017-11-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Handbook of Church Advertising The science of advertising, applied to the problems of church publicity, is not only a legitimate and fasci nating subject; it has come to be a practical necessity. The task of bringing the work of the church to the attention of all the people of the community is an essential factor in the success of the church. Other and competing institutions have been quick to take advantage of the technique of advertising as perfected by experts. Such institutions are getting the crowds. Their increased patronage is due not to superior service always, but to shrewd adoptions of the principles and methods of advertising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.