Handbook of Entrepreneurship and Marketing

Handbook of Entrepreneurship and Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 477
Release :
ISBN-10 : 9781785364570
ISBN-13 : 178536457X
Rating : 4/5 (57X Downloads)
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Book Synopsis Handbook of Entrepreneurship and Marketing by : Ian Fillis

Download or read book Handbook of Entrepreneurship and Marketing written by Ian Fillis and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.


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