As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is di

'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of t

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process,

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi