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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere
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Case Studies in Food Retailing and Distribution
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Supply Chain Management Strategies and Risk Assessment in Retail Environments
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers a