Handbook on Cross-Cultural Marketing
| Author | : Glen H. Brodowsky |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 301 |
| Release | : 2020-09-25 |
| ISBN-10 | : 9781788978545 |
| ISBN-13 | : 1788978544 |
| Rating | : 4/5 (544 Downloads) |
Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
