How should we understand the many reports that poverty is the mother of innovation in India? What has the role of austerity been in the development of India's k

Keeping in view the requirement of various management schools and professionals, this book presents dynamically changing policies, strategies, business models,

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s int

As developed economies enter a period of slower growth, emerging economies such as India have become prime examples of how more can be achieved with less. Bring

Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost