Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective r

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary