This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and cha

"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication

Exploring key issues in communication and their impacts on organizational outcomes and management theory, this book considers the important changes in technolog

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of p