Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr

Expert interviews are today a standard method of qualitative approach in the social sciences. It is surprising that methodological reflections about the expert

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

Alain Elkann has mastered the art of the interview. With a background in novels and journalism, and having published over twenty books translated across ten lan