MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. The

The first encyclopaedic source in this interdisciplinary field. This is a unique professional reference available in either three hardback volumes or CDROM.

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things a

With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE C