Marketing Literature

Marketing Literature
Author :
Publisher : Springer
Total Pages : 245
Release :
ISBN-10 : 9780230593008
ISBN-13 : 0230593003
Rating : 4/5 (003 Downloads)
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Book Synopsis Marketing Literature by : C. Squires

Download or read book Marketing Literature written by C. Squires and published by Springer. This book was released on 2007-10-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.


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