Managing and Measuring Consumers Satisfaction

Download or read book Managing and Measuring Consumers Satisfaction written by Parimal H. Vyas and published by . This book was released on 2002-01-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies exist because consumers exists. Consumers Satisfaction (CS) is a driving force for organizations gearing up for thriving in the third millennium. The economics of CS is important and measurable. The book on consumers satisfaction focuses on in-depth researches, theories, methods, models, awards, opportunities, problems and role of CS as core competence. It is an outcome of research assignment original of its kind with a hope that it would truly provide thought-provoking reading. It comprises of an outline of research design, research tools, data analysis and its interpretation along with detailed findings separately on Housing Finance, Vehicle Finance and In-house Consumer Finance. It is a comprehensive report on consumers satisfaction. Conclusion has been provided, at the end accompanied with selected bibliography. The book would be immensely useful to researchers, students, academia and marketing professionals.