Managing Consumer Resistance to Innovations

Managing Consumer Resistance to Innovations
Author :
Publisher : Rozenberg Publishers
Total Pages : 140
Release :
ISBN-10 : 9789036101769
ISBN-13 : 903610176X
Rating : 4/5 (76X Downloads)
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Book Synopsis Managing Consumer Resistance to Innovations by : Machiel Jan Reinders

Download or read book Managing Consumer Resistance to Innovations written by Machiel Jan Reinders and published by Rozenberg Publishers. This book was released on 2010 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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