Market-based Management

Market-based Management
Author :
Publisher : Prentice Hall
Total Pages : 0
Release :
ISBN-10 : 0131469568
ISBN-13 : 9780131469563
Rating : 4/5 (563 Downloads)
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Book Synopsis Market-based Management by : Roger J. Best

Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


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