Market-Oriented Technology Management

Download or read book Market-Oriented Technology Management written by Fred Y. Phillips and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.