From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to ma

This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales dri

Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix mod

This edited volume gives a new and integrated introduction to item response models (predominantly used in measurement applications in psychology, education, and