The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

Contributed articles presented at a workshop held in 1994.

This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marke

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info