Marketing Management in China
Author | : Philip Kotler |
Publisher | : Prentice Hall |
Total Pages | : 692 |
Release | : 2009 |
ISBN-10 | : NWU:35556041036435 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing Management in China by : Philip Kotler
Download or read book Marketing Management in China written by Philip Kotler and published by Prentice Hall. This book was released on 2009 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.