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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we c
In the first half of the twentieth century, Jack Trice, Ozzie Simmons, and Johnny Bright played college football for three Iowa institutions: Iowa State Univers
Now a Wall Street Journal bestseller. What if the games we played as children were the greatest gift to helping us achieve more today? Before stage fright, impo
Great ideas often develop gradually after studying a problem at length--but not always. Sometimes, an insight hits like a bolt from the blue. For Archimedes, cl