A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice

The guiding mission of Nation Brand is to illuminate the everyday interactions that shape how nations are perceived. Nation Brand is an interactive journal that

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the pr