This volume offers an in-depth investigation of the role of new media in the political, social and cultural life in the region of Europe-Asia. By focusing on ne

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years

A fascinating survey of popular culture in Europe, from Celtic punk and British TV shows to Spanish fashion and Italian sports. From One Direction and Adele to

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their com

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei