Participatory Communication Strategy Design

Download or read book Participatory Communication Strategy Design written by Paolo Mefalopulos and published by Food & Agriculture Org.. This book was released on 2004 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.