PR AS PERSONS IN RELATION

Download or read book PR AS PERSONS IN RELATION written by Dr. Joseph Parackal and published by Educreation Publishing. This book was released on 2016-12-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars and practitioners opine that public relations are all about building and maintaining an organization's relationship with its public. As human relationships depend on personal interactions, so, it naturally necessitates ethical as well as anthropological aspects. In fact, a vast majority of the scholars have already portrayed the ethical responsibility of the organization and the practitioner while dealing with various people. But a few of them have pointed out that public relation is needed to view anthropological perspectives, which, in turn, will be significant and virtuous for human beings. Accordingly, practical functional approach is the foremost requirement to overcome in dealing with the public relationships. Therefore, while exploring the public relations literature, we have tried to integrate these three aspects (relational, ethical and anthropological) and propose a reasonable ethical framework for the professional practice of public relations based on the dignity of the person.