Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to arti

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to arti

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative secto

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product