Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or servic

A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperfo

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering dis

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In