Response
| Author | : Lois K. Geller |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 384 |
| Release | : 2002 |
| ISBN-10 | : 9780195158694 |
| ISBN-13 | : 0195158695 |
| Rating | : 4/5 (695 Downloads) |
Book Synopsis Response by : Lois K. Geller
Download or read book Response written by Lois K. Geller and published by Oxford University Press, USA. This book was released on 2002 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
