This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciati