Relationship Marketing

Relationship Marketing
Author :
Publisher : Basic Books
Total Pages : 260
Release :
ISBN-10 : 0201622408
ISBN-13 : 9780201622409
Rating : 4/5 (409 Downloads)

Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.


Relationship Marketing Related Books

Relationship Marketing
Language: en
Pages: 260
Authors: Regis Mckenna
Categories: Business & Economics
Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

DOWNLOAD EBOOK

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
Relationship Marketing
Language: en
Pages: 217
Authors: Steve Baron
Categories: Business & Economics
Type: BOOK - Published: 2010-04-20 - Publisher: SAGE

DOWNLOAD EBOOK

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a
Relationship Marketing in the Digital Age
Language: en
Pages: 261
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

DOWNLOAD EBOOK

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
Relationship Marketing
Language: en
Pages: 244
Authors: Richard J. Varey
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationsh
Relationship Marketing
Language: en
Pages: 454
Authors: Thorsten Hennig-Thurau
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la