Entrepreneurship is a phenomenon of tremendous societal importance. It is also an elusive phenomenon, and researching entrepreneurship is therefore fun, fascina

Entrepreneurship is a phenomenon of tremendous societal importance. It is also an elusive phenomenon, and researching entrepreneurship is therefore fun, fascina

In this book, one of the most highly recognized entrepreneurship scholars shares in a personal and readable way his rich experience and ideas on how entrepreneu

Although there are plenty of books devoted to small business and management research, few give much attention to the small enterprise. This book focuses systema

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key step