Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes th
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societa
Transforming Health Sciences Library Spaces presents first-hand case studies and practical advice on transforming health sciences library spaces in the 21st cen
Stop! Don't Go There! Mistakes Made by Top Leaders, provides a framework that should permeate strategies to balance the imperatives of the present with the high