Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims to bring to the read

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei

Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the m

South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the