The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by the

Thesis (M.A.) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 88.3, The University of Liverpool (School Of

A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government,

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging co

This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary resear