'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing dow
Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. Th
Throughout the United States, businesses compete for the attention of buyers by presenting their products in striking, often outrageous, ways at trade shows. In
Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t