Sonic Branding
| Author | : D. Jackson |
| Publisher | : Springer |
| Total Pages | : 202 |
| Release | : 2003-10-06 |
| ISBN-10 | : 9780230503267 |
| ISBN-13 | : 0230503268 |
| Rating | : 4/5 (268 Downloads) |
Book Synopsis Sonic Branding by : D. Jackson
Download or read book Sonic Branding written by D. Jackson and published by Springer. This book was released on 2003-10-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
