Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions

From massive raves sprouting around the London orbital at the turn of the 1990s to events operated under the control of corporate empires, EDM (Electronic Dance

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e

Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts.