"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety o

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th

'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b