Strategy for the Corporate Level

Download or read book Strategy for the Corporate Level written by Andrew Campbell and published by John Wiley & Sons. This book was released on 2014-06-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.