While regions such as Europe, Asia and the Pacific, the Americas and the Middle East enjoy their fair share of the tourism cake, Africa still only accounts for

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international indust

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbou

These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a val

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo