THE ACCULTURATION OF MACAU’S AMERICAN GAMING ENTERPRISES

Download or read book THE ACCULTURATION OF MACAU’S AMERICAN GAMING ENTERPRISES written by CHEN PING and published by American Academic Press. This book was released on 2021-06-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book mainly discusses the mode of cultural adaptation of transnational corporations and the choice of American gaming enterprises, how cross-cultural management being linked with CSR, the opportunity for American gaming enterprises to enter Macau, the impact it brings and the challenges it encounters, the changes in CSR of Macau gaming enterprises before and after Gaming liberalization, the differences between American gaming enterprises and local gaming enterprises, the manifestations and main characteristics of American gaming enterprises, how the governance and actions of the three American gaming enterprises being carried out, and the differences between the cultural adaptation of U.S. non-gaming MNCs and other major issues. This book holds that, starting from the needs of cultural adaptation, gaming enterprises actively carry out cross-cultural management to adapt to the economic and social structure of the host country, realize cultural interaction and integration, form a comprehensive social contractual relationship with stakeholders, and make the corresponding CSR strategy selection in the standardization and localization strategies.