The Complete Guide to Competitive Intelligence
| Author | : Kirk W. M. Tyson |
| Publisher | : Kirk Tyson International Limited |
| Total Pages | : 306 |
| Release | : 2002 |
| ISBN-10 | : 0966321928 |
| ISBN-13 | : 9780966321920 |
| Rating | : 4/5 (920 Downloads) |
Download or read book The Complete Guide to Competitive Intelligence written by Kirk W. M. Tyson and published by Kirk Tyson International Limited. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Competitive Intelligence: Second Edition is an invaluable source for executives, managers and planners. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 306 page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews and more, including the necessary worksheets conveniently provided on disks. Plus, it offers detailed instruction in designing and implementing a corporate CI process that can operate as an integral function of a corporation, company division or an individual business unit.
