This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Can

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and

Every time you buy a can of tuna or a new television, its bar code is scanned to record its price and other information. These "scanner data" offer a number of

This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to il

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope an